Project details Owner Asset Manager
Acquisition Designer Outlet Retail
Square meter 17,000
Key occupants Gerry Weber, River Woods, Desigual, Adidas, Calvin Klein, S Oliver, Puma

The Project

Purchased with a 30% vacancy and struggling operational metrics. A new business and marketing plan was created to reposition the brands and tenant line up, refocus the marketing to target the wider 18Mn+ catchment population and realise the possible extension of 8,000 sqm.


The results

The revamped operations and marketing team were involved in leasing 4,000 sqm of vacancy, increasing retailer sales by 33%, signing 50 new leases and pre-leasing over 60% of the 8,000 sqm phase 2. Many new brands were attracted and a substantial profit realised upon sale to McArthur Glen Europe. Sold for €95Mn.


Increase in retailer sales


new leases


of phase 2 pre-leased

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